Using Map 14

question 11

Essay

Using Map 14.2, discuss why both the western and eastern African communities were ideally situated for conversion to Islam rather than Christianity, particularly with respect to Portuguese trade routes and trans-Saharan caraavn routes.

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Definitions:

Total Quality Management

An organizational approach focusing on continuous improvement in all aspects of business, aimed at achieving long-term customer satisfaction.

Timeliness to Market

The strategy of bringing a product or service to the market at the right time to maximize its acceptance or competitive advantage.

Process Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical areas such as cost, quality, service, and speed.

Core Processes

Fundamental business processes that are critical to achieving an organization's objectives and competitive advantage.