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Concentric Market
A Concentric Market strategy involves targeting new markets with existing products by expanding outward from the core or current market, often leveraging similarities or adjacent customer needs.
Generic Competition
Competition between brands or products that fulfill the same needs without distinguishing features, often seen in commoditized markets.
Product Category
Classification of goods and services into groups that meet similar consumer needs or are targeted towards similar markets.
Core
The essential, central, or most important part of something, often referring to the main strengths or strategic advantages of a business.
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