Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-Socrates
Demarketing
A strategy used to reduce demand for a product either temporarily or permanently, often due to supply constraints or strategic decisions.
Marketing Philanthropy
The act of companies engaging in charitable activities or donations as part of their marketing strategy to enhance reputation and foster goodwill.
Cause Marketing
A strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.
Relationship Marketing
Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
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