If You Have a 25 % Comprehensive Final Covering 15

question 11

Multiple Choice

If you have a 25 % comprehensive final covering 15 chapters and chapters 1 to 12 cover old, already tested material, which is the best way to prepare the old material?

• A) spend the time re-reading the highlighting in your textbook
• B) spend your time reading over your lecture notes
• C) review the study sheets, question cards, and self-tests that you made when studying for the old tests.
• D) don't bother with the old material since it is only worth 25 % of the grade.

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Definitions:

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Posttesting

The evaluation of an advertising campaign or marketing strategy after it has been implemented, to assess its effectiveness.

Pretests

Preliminary tests or assessments conducted to evaluate the effectiveness or performance of a product, campaign, or theory before its full-scale implementation.

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A specific group of consumers identified as the intended recipient of a product or marketing message.