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The star Regulus, in the constellation Leo, appears brighter through a blue filter than it does through a yellow filter. Suppose that a second star is found that has the same brightness as Regulus through the blue filter but is brighter than Regulus through the yellow filter. From this information, one can say conclusively that the second star has
Disintermediation
The process of removing intermediaries or middlemen from a supply chain, typically to allow producers to sell directly to consumers.
Channel Conflict
A situation in which there is discord or disagreement among marketing channel members, such as manufacturers, wholesalers, and retailers, usually over goals, roles, or rewards.
Channel Member
An entity (e.g., manufacturer, distributor, retailer) that plays a role in the distribution and sale of goods and services in the supply chain.
Sells Directly
The practice of selling products or services directly to the customer, bypassing any intermediaries or third-party retailers.
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