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The star Canis Majoris has an absolute magnitude of -2.4 and a spectral class of B2. Using Figures 12-7 and 12-8 from the text, how would Canis Majoris be classified?
Product Line
A group of related products under a single brand sold by the same company.
Product Mix
The combination of all the products a company sells.
Marketing Mix
A framework used by marketers consisting of the four Ps: Product, Price, Place, and Promotion.
Service
Intangible activities or benefits that an entity provides to consumers, which do not result in ownership of anything physical.
Q9: See Figure 12-10 in the text.
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