Examlex
When visible light passes through a glass prism or a glass lens, which wavelengths of light are deflected MOST by the glass? See Figure 3-21.
Situational Influences
External factors that can affect consumer behavior, such as physical environment, social situation, time, and purpose of the purchase.
Time of Day
Refers to specific moments within a 24-hour period, often considered in planning and scheduling activities.
Physical Surroundings
The tangible aspects of the environment in which businesses operate or products are used, affecting consumers' perceptions and behaviors.
Low-involvement Offering
Products or services that require minimal thought and effort from the consumer before purchase due to their low cost or risk.
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