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If one follows the arc of the handle of the Big Dipper away from the dipper, the first moderately bright star one comes to is
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication and various techniques.
Motivated
Having a strong desire or willingness to act and achieve specific goals.
Commercial
Relating to or engaged in commerce; intended for or pertaining to the selling and buying of goods and services.
Source Credibility
The perceived trustworthiness, expertise, and reliability of the source of information.
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