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The Equinoxes Are Located at the Intersections of the

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The equinoxes are located at the intersections of the

Comprehend the process of building customer-based brand equity and the marketer's role in it.
Understand the benefits of branding for different stakeholders within a firm.
Learn how popular culture and influencers can impact brand equity.
Understand the benefits and challenges of branding strategies.

Definitions:

Customer Confidence

The trust and belief that customers have in a company and its products or services.

Ethical Climate

The collective understanding within an organization of what is considered morally right or wrong, influencing ethical decision-making.

Performance Targets

Specific goals set by a company or an individual, often quantifiable, aimed at measuring success or achievement in certain areas.

Ethical Responsibility

This concept pertains to the duty to act in a morally sound way, considering the impact of one's actions on others and society.

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