Examlex
If one follows the arc of the handle of the Big Dipper away from the dipper, the first moderately bright star one comes to is
Gaining Awareness
The initial step in a product or brand's life, focusing on making potential customers aware of its existence through various marketing efforts.
Early Adopters
Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.
Late Majority
A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.
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