Fresh N Fragrant Is a Chain of Flower Shops Offering

question 60

Multiple Choice

Fresh n Fragrant is a chain of flower shops offering a variety of flowers and ornamental plants. It recently opened a distribution center to supply ornamental plants and cut flowers to all its stores within a 300-mile radius. From the given scenario, it can be seen that Fresh n Fragrant is practicing

• A) vertical integration.
• B) channel expansion.
• C) horizontal expansion.
• D) horizontal integration.
• E) channel diversification.

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Definitions:

Nonprofit Agencies

Organizations that operate for public or social benefit, rather than generating profit for owners or shareholders.

Primary Research

Collection of new, original data or information through direct investigation or experimentation.

Secondary Research

The process of gathering and analyzing data that has already been collected by others, as opposed to primary research.

Electronic Tools

Digital instruments or applications used to facilitate tasks, enhance productivity, or support various activities and processes.