Fresh N Fragrant Is a Chain of Flower Shops Offering

question 60

Multiple Choice

Fresh n Fragrant is a chain of flower shops offering a variety of flowers and ornamental plants. It recently opened a distribution center to supply ornamental plants and cut flowers to all its stores within a 300-mile radius. From the given scenario, it can be seen that Fresh n Fragrant is practicing

• A) vertical integration.
• B) channel expansion.
• C) horizontal expansion.
• D) horizontal integration.
• E) channel diversification.

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Definitions:

Reinforcement Schedule

A pattern that defines how often a desired response will be reinforced in operant conditioning.

Skinner Box

A laboratory apparatus used in the experimental analysis of animal behavior to study operant conditioning, named after B.F. Skinner.

Lever Pressing

A behavior often referred to in psychological experiments, where an animal or person is trained to press a lever to receive a reward or avoid a punishment.

Food Pellets

Small, compressed units of food often used as a convenient way to feed animals or as part of controlled experiments in behavioral studies.