Which of the Following Is True of Retailing Activities in the Bottom

question 44

Multiple Choice

Which of the following is True of retailing activities in the bottom of the pyramid (BoP) market?

• A) Retrofitting business models used in the more developed markets has proven successful.
• B) Most people in BoP markets live in rural areas with limited access to mass media.
• C) The ideas used in BoP retail marketing are similar to conventional retailing strategies.
• D) High local demand results in low prices for consumer goods.
• E) Firms are not motivated to enter the BoP market.

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