Retailers Use Customer Transaction Data to Do All of the Following

question 16

Multiple Choice

Retailers use customer transaction data to do all of the following except

• A) identify their best customers.
• B) match the needs of a store's local market.
• C) create customized promotions.
• D) tailor product assortments.
• E) identify political party preferences.

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Definitions:

Self-actualization

The realisation or fulfilment of one's talents and potentialities, considered as a drive or need present in everyone.

Maslow's Hierarchy

A theory of psychological health predicated on fulfilling innate human needs in a priority, culminating in self-actualization.

Will Meaning

Denotes the mental faculty by which one deliberately chooses or decides upon a course of action.

Drive Succeed

The inner motivation or desire to achieve success in one's endeavors or pursuits.