________ Include Written Concept Statements, Drawings, Photos of New Products

question 50

Multiple Choice

________ include written concept statements, drawings, photos of new products, actual product samples, and rough renditions of ads that help respondents express their inner thoughts and encourage a more precise or accurate response to what is being investigated.

• A) Cluster samples
• B) Complaint analyses
• C) Consumer panels
• D) Stimulus materials
• E) Mystery shops

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Definitions:

Treatment Effect

The impact of a specific intervention or treatment in experimental research, measured by comparing outcomes between treated and control groups.

Experimental Research

A research method involving the manipulation of variables to test hypotheses and determine cause-and-effect relationships.

Selection Bias

A distortion of statistical analysis results due to the method of collecting samples, which might not be representative of the entire population.