Researchers Often Present Respondents with a List of Products or Product

question 89

Multiple Choice

Researchers often present respondents with a list of products or product attributes for which they are asked to indicate their relative feelings or evaluations. The instruments most frequently used to capture this evaluative data are called ________.

• A) mechanical observations
• B) attitude scales
• C) consumer panels
• D) metaphor analyses
• E) focus groups

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Definitions:

Authority

The recognized power or right of an individual or organization to make decisions, direct others, and enforce obedience.

Socioeconomic Status

Combines data on income, education, and occupational prestige in a single index of a person’s position in the socioeconomic hierarchy.

Parental

Relating to a parent or parents, encompassing aspects of nurturing, raising, and providing for offspring.

Richard Wanner

Without additional context, this appears to refer to an individual's name rather than a widely recognized key term.