Researchers Often Present Respondents with a List of Products or Product

question 89

Multiple Choice

Researchers often present respondents with a list of products or product attributes for which they are asked to indicate their relative feelings or evaluations. The instruments most frequently used to capture this evaluative data are called ________.

• A) mechanical observations
• B) attitude scales
• C) consumer panels
• D) metaphor analyses
• E) focus groups

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Definitions:

Self-disclosure

The act of revealing personal information about oneself to others, which can help in building trust and intimacy in relationships.

Altruism

The principle or practice of concern for the welfare of others, acting selflessly for the benefit of others.

12-step Social Support

A framework of guiding principles outlining a course of action for recovery from addiction, compulsion, or other behavioral problems.

Long-term Members

Individuals who have been part of a group or organization for a significant period, contributing to its history and culture.