A Researcher Who Was Developing a Segmentation Strategy for a New

question 102

Multiple Choice

A researcher who was developing a segmentation strategy for a new online dating service might collect ________, such as population statistics from the U.S. Census, then conduct a ________, such as a focus group, to gather information about the target populations attitudes and concerns.

• A) primary data; qualitative research
• B) qualitative research; questionnaire
• C) secondary data; quantitative research
• D) qualitative research; secondary data
• E) secondary data; qualitative research

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Definitions:

Shape Fill

The feature in graphic editing and presentation software that allows users to fill a shape with color, gradients, pictures, or textures.

Text Fill

The process or feature of adding color or patterns inside the area of a text to enhance visual impact.

Multiple Pages View

A feature in document editing and viewing software that allows users to see several pages of a document at once.

Side by Side View

A feature in many applications that allows two documents or windows to be viewed simultaneously, next to each other.