The Purpose of Studying Consumer Behavior Is to Enable Marketers

question 20

Multiple Choice

The purpose of studying consumer behavior is to enable marketers to anticipate how they might better meet consumer needs by ________.

• A) improving profit margins
• B) consistently beating competitors' prices
• C) offering consumers more suitable products and marketing messages
• D) convincing consumers that they need the products the company can produce
• E) pushing consumers to purchase products that they need but are reluctant to buy

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Definitions:

Cylindrical-Shaped

Describes an object or structure with a straight, round shape that is uniform in diameter throughout its length.

Myelin

An insulating fatty layer that surrounds the nerve fibers, enhancing the speed of electrical impulses in the nervous system.

Impulses

Electrical signals that travel along the neurons, triggering responses such as muscle contractions or gland secretions.

Neuron

A specialized cell transmitting nerve impulses; a nerve cell.