Researchers Often Present Respondents with a List of Products or Product

question 89

Multiple Choice

Researchers often present respondents with a list of products or product attributes for which they are asked to indicate their relative feelings or evaluations. The instruments most frequently used to capture this evaluative data are called ________.

• A) mechanical observations
• B) attitude scales
• C) consumer panels
• D) metaphor analyses
• E) focus groups

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Definitions:

Marcuse

Herbert Marcuse was a German-American philosopher and sociologist, known for his critiques of capitalist society and his theories on materialism and social change.

Modern Technology

Contemporary tools and machinery developed through technological advancements, used to facilitate daily activities and processes.

Social Interactions

Exchanges between two or more individuals that can alter the behavior and cognitions of those involved.

Stratification Systems

Stratification systems are the hierarchical arrangements of people in a society based on their access to resources, power, and prestige.