Examlex
Quantitative research is descriptive in nature and is used to understand the effects of various promotional inputs on the consumer, making it easier to predict consumer behavior.
Conglomeration
The process or result of the combination of multiple businesses, operating in diverse industries, under one corporate group.
Cross-Media Control
Involves the ownership and management of multiple types of media outlets, including television, radio, newspapers, and online platforms, by a single entity.
Sourcing
The process of finding and acquiring goods, services, or information from external suppliers or sources.
Press Releases
Written or recorded communication directed at members of the news media for the purpose of announcing something purportedly newsworthy.
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