With Respect to Retailing, Which of the Following Best Defines

question 60

Multiple Choice

With respect to retailing, which of the following best defines variety? 

• A) Merchandise with minor mistakes in construction
• B) The number of different items offered in a merchandise category
• C) End-of-season merchandise that will not be used in following seasons
• D) The number of merchandise categories a retailer offers
• E) Each different item of merchandise offered by a retailer

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Definitions:

Marketing Channel

The pathways through which goods and services flow from producers to consumers, including intermediaries such as wholesalers and retailers.

Types

Distinct and identifiable classes or categories into which things or concepts can be grouped based on shared characteristics or qualities.

Vendor-Managed Inventory

A business model where the supplier takes responsibility for managing inventory levels for the retailer.

Solectron

A former global electronics manufacturing company for original equipment manufacturers that was acquired by Flextronics International Ltd. in 2007.