Which of the Following Is a Similarity Between Hypermarkets and Supercenters

question 9

Multiple Choice

Which of the following is a similarity between hypermarkets and supercenters? 

• A) Both are common in the United States.
• B) Both offer self-service.
• C) Both carry a negotiable percentage of nonfood items.
• D) Both avoid the sale of perishables.
• E) Both lack parking facilities for customers.

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Definitions:

Administered Vertical Marketing System

A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.

Corporate Vertical Marketing System

A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.

Contractual Vertical System

A formal arrangement between firms at different levels of the supply chain, governed by a contract, to coordinate their activities.

Marketing Channel

A series of steps or operations needed to change the ownership of items from the location of creation to the location of use.