Attempting to Combat Losing Market Share, Department Stores Are Doing

question 81

Multiple Choice

Attempting to combat losing market share, department stores are doing all of the following except

• A) becoming active participants in omnichannel retailing.
• B) adding exclusive merchandise to their assortments.
• C) developing stronger marketing campaigns to enhance their store image.
• D) placing more emphasis on developing their own private-label brands.
• E) increasing their prices to gain more net sales.