A Serious Deterrent to Widespread Implementation of the Societal Marketing

question 66

Multiple Choice

A serious deterrent to widespread implementation of the societal marketing concept is ________.

• A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
• B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
• C) aggressive action taken by consumer advocacy groups
• D) the prevailing practices of very specific consumer segmentation and targeting
• E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital

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Definitions:

Inventory Items

Inventory items refer to the goods and materials that a business holds for the ultimate goal of resale or processing.

Gross Amount

The total sum before any deductions are made, such as taxes or discounts.

Merchandise

Merchandise encompasses the goods and products that a retail business purchases to then sell to its customers.

Lower of Cost

An accounting principle requiring that inventory be recorded at the lower of its historical cost or market value if the market value drops below cost.