The Short-Term Orientation Embraced by Most Business Executives Stems from ________

question 84

Multiple Choice

The short-term orientation embraced by most business executives stems from ________.

• A) short consumer memory of good corporate behavior
• B) the short-term orientation of the consumers they target
• C) the fact that managerial performance is usually evaluated on the basis of short-term results
• D) the fast-paced nature of media flows in today's hyper-stimulated environment
• E) the increasing importance of public relations as a vehicle for communicating with consumers

---

Definitions:

Symmetry

How the frequencies of values of a variable change in relation to the most common or frequently occurring values.

Null Hypothesis

A statement used in statistics that proposes there is no effect or no difference, and it is the hypothesis that researchers aim to test against.

Probability

A measure of the likelihood that an event will occur, quantified as a number between 0 and 1.

Null Hypothesis

An assumption in hypothesis testing that there is no significant difference or effect.