A Serious Deterrent to Widespread Implementation of the Societal Marketing

question 66

Multiple Choice

A serious deterrent to widespread implementation of the societal marketing concept is ________.

• A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
• B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
• C) aggressive action taken by consumer advocacy groups
• D) the prevailing practices of very specific consumer segmentation and targeting
• E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital

---

Definitions:

Consumer Surplus

The difference between what consumers are willing to pay for a good or service versus what they actually pay.

Federal Trade Commission

The Federal Trade Commission is a United States federal agency established to protect consumers and promote competition by preventing anticompetitive, deceptive, and unfair business practices.

Sherman Antitrust Act

A landmark federal statute passed in 1890 in the United States, which prohibits monopolistic business practices and aims to promote competition.

Sherman Act

A foundational antitrust law in the United States that prohibits monopolistic practices and promotes competition, enacted in 1890.