A Serious Deterrent to Widespread Implementation of the Societal Marketing

question 66

Multiple Choice

A serious deterrent to widespread implementation of the societal marketing concept is ________.

• A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
• B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
• C) aggressive action taken by consumer advocacy groups
• D) the prevailing practices of very specific consumer segmentation and targeting
• E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital

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Definitions:

Insight

A deep understanding of a person or situation, often resulting in a clear and sudden discovery or realization.

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions, often facilitated by sharing experiences in a therapeutic setting.

Insight

The capacity to gain an accurate and deep understanding of a person or thing.

Self-critical

The tendency of an individual to evaluate oneself negatively, focusing on one's flaws and shortcomings.