Marketers Are Beginning to Blend Promotion and Program Content by Positioning

question 51

Multiple Choice

Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.

• A) the Children's Advertising Review Unit
• B) the Federal Trade Commission
• C) Commercial Alert
• D) the Department of Health and Human Services
• E) the Federal Communications Commission

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Definitions:

Committed

Showing a strong dedication or allegiance to a cause, activity, or job.

Interview

A technique in which the researcher asks respondents a series of questions to gather data on the variables of interest.

Organization

A structured group of people who come together to meet a common set of goals, through a division of labor and function, within a hierarchy of authority.

Creative

Characterized by originality of thought or inventiveness; having the ability or power to create.