Which of the Following Advertising Messages Would Be Considered Puffery

question 91

Multiple Choice

Which of the following advertising messages would be considered puffery?

• A) Fizzy Cola has 50% less sugar than the leading competitor's diet colas.
• B) Fizzy Cola will donate 5% of the proceeds of the sale of its "Pink Ribbon" cola to support breast cancer research.
• C) Fizzy Cola, the most refreshment you can get in a can.
• D) Fizzy Cola, an American icon since 1956.
• E) Fizzy Cola is produced locally, using local ingredients and local bottlers.

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Definitions:

Japanese Aesthetics

A set of ancient ideals that include simplicity, naturalness, and a deep appreciation for the transient beauty of the physical world.

Japonisme

The French fascination with all things Japanese. Japonisme emerged in the second half of the 19th century.

European Painting

Art works produced in the European tradition, encompassing various styles, periods, and movements from the classical era to modern times.

Georges Haussmann

A French official who is known for his massive urban renewal program of Paris in the 19th century, drastically transforming its layout and architecture.