Which of the Following Is NOT True About Social Marketing

question 40

Multiple Choice

Which of the following is NOT true about social marketing?

• A) Companies try to increase their credibility by being good corporate citizens.
• B) All marketing that promotes socially beneficial behaviors must come from not-for-profit organizations.
• C) Societal marketing programs can help create positive consumer attitudes toward companies.
• D) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer involvement in the causes.
• E) A solid perceptual fit between the sponsoring organizations and the causes promoted via social marketing can increase consumer purchase intentions.

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Definitions:

Household Labor

The unpaid work done within the home, such as cleaning, cooking, and taking care of children, often divided among family members based on gender norms.

Feminist Theory

A theoretical approach that seeks to understand gender inequality, its societal roots, and the ways to achieve equality across genders.

Domination

The exercise of control or influence over others, often in a manner that restricts individual freedom and autonomy.

Competition

The rivalry among individuals or groups for resources, recognition, or advantage, which can drive innovation and efficiency but also lead to conflict and inequality.