TOASTER MINI CASE: Ruth's Son Is Five Years Old

question 12

Multiple Choice

TOASTER MINI CASE: Ruth's son is five years old. He recently saw a TV commercial for Kool-Stuf toaster pastries that showed Oreo cookies going into a toaster and popping out as Kool-Stuf pastries. He proceeded to put Oreo cookies into the toaster in his kitchen at home and, when they didn't pop out, tried to get them out with a pair of scissors. Ruth feels that the advertisement is dangerous and should be changed.
-In the TOASTER MINI CASE, which of the following CARU guidelines does the Kool-Stuf manufacturer violate?

• A) Product presentations must not encourage children to pressure their parents to buy the products advertised.
• B) Ads must not compel children to feel that ownership of a given product will make them more accepted by peers.
• C) Product claims must not exaggerate the benefits of the product.
• D) Product presentations must not exploit the child's imagination or create unrealistic expectations.
• E) Ads must not deliberately attempt to confuse children and make them believe that the advertisement is actually the television show they are watching.

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Definitions:

Internal Environment

The internal and external influences, including conditions, entities, events, and factors, that impact the actions and decisions of an organization.

Instrumentality

A theory that people will be motivated to perform if they believe that their efforts will lead to good performance and ultimately, to desired rewards.

Outcome

The result or effect of an action, situation, or event.

Valence

The perceived value or desirability of a reward to an individual, which can motivate behavior.