CLEANER MINI CASE: Oopsy All Gone Is a New Super

question 60

Multiple Choice

CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has placed an advertisement in a magazine that is designed to look like an editorial and presents information about the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Oopsy All Gone also uses advertisements that say it is the "best cleaner available." Clean Brite has also arranged for Oopsy All Gone to appear in a popular sitcom, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE, the magazine ad that is made to look like an exposé on the cleaning product industry is an example of ________.

• A) advocating a socially beneficial cause
• B) cause-related marketing
• C) green marketing
• D) covert marketing
• E) urgent ad-formation

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Definitions:

Strengthen Relationships

Actions or efforts made to improve the bond, communication, and understanding between individuals or within groups.

Hospital

A healthcare institution providing patient treatment with specialized staff and equipment.

Stress Overload

A condition where the demands on an individual exceed their ability to cope, leading to significant stress and potential health issues.

Chronic Low Self-Esteem

A long-term negative view of oneself, feeling inadequate or not valuing oneself appropriately.