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Identify and briefly describe the three major categories of promotional violations that occur in the marketing of drugs.
Product Life Cycle
The stages a product goes through from development and introduction to decline and discontinuation in the market.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to customers.
Perceptual Benefits
Perceptual Benefits refer to the subjective advantages a consumer perceives in a product or service, often based on brand image, aesthetics, or status.
Sustainability Benefits
Advantages related to environmental, economic, and social sustainability that contribute to long-term ecological balance, resource conservation, and equitable societies.
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