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Identify and Briefly Describe the Three Major Categories of Promotional

question 19

Essay

Identify and briefly describe the three major categories of promotional violations that occur in the marketing of drugs.


Definitions:

Product Life Cycle

The stages a product goes through from development and introduction to decline and discontinuation in the market.

Functional Benefits

The practical or utilitarian advantages that a product or service offers to customers.

Perceptual Benefits

Perceptual Benefits refer to the subjective advantages a consumer perceives in a product or service, often based on brand image, aesthetics, or status.

Sustainability Benefits

Advantages related to environmental, economic, and social sustainability that contribute to long-term ecological balance, resource conservation, and equitable societies.

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