________ Is a Macro Process Concerned with the Spread of a New

question 57

Multiple Choice

________ is a macro process concerned with the spread of a new product from its source to the consuming public.

• A) Adoption of innovations
• B) Assumption
• C) Diffusion of innovations
• D) Innovation
• E) Introduction

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Definitions:

Washoe

A female chimpanzee who was the first non-human to learn to communicate using American Sign Language.

Chimp

A short form for chimpanzee, a species of great ape known for its intelligence and social behavior.

Sign

A symbol, object, or signal that conveys information or represents an idea, often used in communication.

Immersion

A method or technique of learning that involves being deeply engaged or involved in a particular environment or activity, often used in language learning.