The Degree to Which Potential Customers Perceive New Products as Superior

question 79

Multiple Choice

The degree to which potential customers perceive new products as superior to existing substitutes is its ________.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

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Definitions:

Sociohistorical Context

The social, historical, and cultural setting and conditions that influence and shape events, behaviors, and perceptions.

Laboratory Science

The field of science that focuses on experiments and analyses conducted in controlled environments, such as labs, to understand natural phenomena or develop new technologies.

Physics

The natural science that studies matter, its motion and behavior through space and time, and the related entities of energy and force.

Zoology

Zoology is the branch of biology that studies animals, their physiology, structure, genetics, behavior, classification, and distribution.