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In high-risk situations, consumers are likely to engage in complex and extensive information search and evaluation.
Water Cooler Talk
Informal conversations among coworkers that take place in workplace settings, often around the water cooler, not necessarily related to work topics.
Workplace Identity
The sense of self derived from one’s role within the workplace, incorporating aspects of career and job-related functions.
Passing
The various communication strategies adopted by minority group members (e.g., by sexuality, race, or class) in order to gain social acceptance within a majority group.
Instrumental Sexuality
The use of sexual behavior in a purposeful and strategic manner as a means to achieve specific goals, beyond personal or emotional fulfillment.
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