A Product's Package, Guarantees, Mass-Media Advertising for the Product, Direct

question 85

Multiple Choice

A product's package, guarantees, mass-media advertising for the product, direct marketing for the product, and the selection of distribution channels to move the product from the manufacturer to the consumer are examples of ________.

• A) policy factors
• B) output factors
• C) process factors
• D) marketing inputs
• E) sociocultural inputs