Within the Context of the Model of Consumer Decision Making

question 12

Multiple Choice

Within the context of the model of consumer decision making, the marketing mix activities of organizations and non-marketing sociocultural influences are the ________ factors.

• A) cognitive
• B) output
• C) decision
• D) input
• E) emotional

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Definitions:

Nonverbal Cues

Forms of communication without words, including gestures, facial expressions, body language, and tone of voice, which can convey emotions and attitudes.

Speaker's Feelings

The emotions or sentiments expressed by an individual delivering a speech or presentation, which can influence the tone and impact of the message.

Eye Contact

The act of looking directly into another person's eyes, which can convey a range of emotions and intentions, and is an important aspect of nonverbal communication.

Judged

Evaluated or formed an opinion about something or someone based on evidence, criteria, or standards.