Within the Context of the Model of Consumer Decision Making

question 92

Multiple Choice

Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.

• A) marketing mix
• B) prepurchase search
• C) decision
• D) evaluation of alternatives
• E) psychological field

Understand Maslow's hierarchy of needs and its application to marketing and motivation.

Recognize various psychogenic needs identified by Henry Murray and their influence on consumer behavior.

Comprehend how consumer behavior is influenced by the need for affiliation and power.

Understand the initial steps and strategies in planning and adapting presentations to meet audience needs.

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Definitions:

Economic Profit

The variance between gross receipts and all outlays, including both tangible and intangible costs.

Accounting Profit

The total revenue of a business minus the explicit costs of operating, not including opportunity costs.

Implicit Costs

The opportunity costs that are not directly paid out but represent the loss of potential income from using resources in a certain way.

Opportunity Costs

Missing out on possible advantages from other choices by opting for a particular alternative.