________ Begins When a Consumer Perceives a Need That Might

question 74

Multiple Choice

________ begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.

• A) Marketing mix
• B) Pre-purchase search
• C) Need recognition
• D) Evaluation of alternatives
• E) Psychological field

---

Definitions:

Private Law

Law that involves suits between private individuals or groups.

Trust Corpus

The principal amount of assets held in a trust, as distinguished from the income generated by those assets.

Trustee

(1) In a bankruptcy proceeding, an individual who takes over administration of a debtor’s estate. (2) A person who operates a business trust for beneficiaries.

Anatomical Gift

All or part of an individual’s body that the individual wishes to donate to a hospital, university, organ bank, etc.