________, Which Consists of a Brand's Trustworthiness and Expertise, Improves

question 66

Multiple Choice

________, which consists of a brand's trustworthiness and expertise, improves the chances that the brand will be included in the consideration set.

• A) Brand personality
• B) Brand risk
• C) Brand effort
• D) Brand credibility
• E) Brand attractiveness

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Definitions:

Abstract Nouns

Nouns that represent intangible concepts, qualities, or ideas, such as freedom, happiness, or love.

Bad-News Message

Communication that conveys disappointing, negative, or unfavorable information to the receiver.

Trite Statements

Expressions or remarks that are overused and lack originality or freshness.

Deductive Approach

The deductive approach is a method of reasoning from the general to the specific, where conclusions are logically drawn from a set of premises or known facts.