________ Occurs When a Product's Performance Is Below Expectations and the Consumer

question 104

Multiple Choice

________ occurs when a product's performance is below expectations and the consumer is dissatisfied.

• A) Positive disconfirmation of expectations
• B) Negative disconfirmation of expectations
• C) Reverse dissonance
• D) Postpurchase analysis
• E) Brand loyalty

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Definitions:

Altruism

denotes a selfless act of concern for the well-being of others without expecting any rewards in return.

Confederates

Individuals who are part of a confederation, or in historical contexts, specifically refers to those aligned with the Confederate States of America during the American Civil War.

Likelihood Of Conformity

The probability that an individual will adopt the behaviors, beliefs, or attitudes of a group.

Social Psychology

The scientific study of how individuals think, feel, and behave in social contexts.