________ Occurs When a Product's Performance Is Below Expectations and the Consumer

question 104

Multiple Choice

________ occurs when a product's performance is below expectations and the consumer is dissatisfied.

• A) Positive disconfirmation of expectations
• B) Negative disconfirmation of expectations
• C) Reverse dissonance
• D) Postpurchase analysis
• E) Brand loyalty

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Definitions:

Timing

The act of choosing the most appropriate point in time to initiate or execute a specific action or event for the desired outcome.

Coercive Power

The ability to force or compel someone to act in a certain way through threats or punishment.

Threat

A potential cause of harm or adverse effect on someone or something.

Real Power

The actual ability or capacity to influence outcomes, decisions, or actions, often beyond mere formal authority.