The Degree to Which Potential Customers Perceive New Products as Superior

question 79

Multiple Choice

The degree to which potential customers perceive new products as superior to existing substitutes is its ________.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

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Definitions:

Mollusca

A diverse phylum of invertebrate animals with a soft body, which in many species is protected by a hard shell.

Barnacles

Marine crustaceans with hard protective shells, known for their sessile lifestyle attached to surfaces like rocks, ships, and whale skin.

Octopuses

Cephalopod mollusks known for their eight arms, high intelligence, and ability to change color and texture for camouflage.

Cephalopods

A class of mollusks that includes octopuses, squids, cuttlefish, and nautiluses, characterized by bilateral body symmetry, a prominent head, and a set of arms or tentacles.