The Degree to Which Potential Customers Perceive New Products as Superior

question 79

Multiple Choice

The degree to which potential customers perceive new products as superior to existing substitutes is its ________.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

---

Definitions:

Negative Social Emotions

Feelings that arise from social interactions or perceptions, such as embarrassment, guilt, or jealousy, that are typically viewed as unpleasant or undesirable.

Insula

A part of the cerebral cortex located deep within the lateral sulcus, involved in processing bodily sensations, emotional states, and integrating social information.

Sympathetic Division

Part of the autonomic nervous system responsible for the body's 'fight or flight' response, activating bodily resources in times of stress or danger.

Left Frontal Lobe

The region of the brain located in the front left portion of the frontal lobe, associated with speech, reasoning, and voluntary muscle movement.