During the ________ Stage of the Adoption Process, the Consumer

question 107

Multiple Choice

During the ________ stage of the adoption process, the consumer undertakes a "mental trial" of the innovation.

• A) awareness
• B) trial
• C) adoption
• D) interest
• E) evaluation

---

Definitions:

Secondary Reinforcers

Stimuli that do not innately satisfy a need but acquire reinforcing qualities through association with primary reinforcers.

Construct

An abstract concept or a theoretical variable that is intentionally created to understand and explain behavior or phenomena in psychology.

Schema

Cognitive frameworks or concepts that help individuals organize and interpret information, based on their experiences and prior knowledge.

Commonality Corollary

This principle, originating from George Kelly's personal construct psychology, suggests that for two people to communicate effectively, they must have some constructs in common.