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CRAFT MINI CASE: Global Craft Is an Importer of Crafts

question 84

Multiple Choice

CRAFT MINI CASE: Global Craft is an importer of crafts from Indian and African artisans to the United States. The company broadcasts a standardized advertising campaign nationwide emphasizing the fair price that it pays for the crafts that it imports, supporting rather than exploiting these craftsmen. Its advertising also serves to introduce American consumers to international craft products to which they may not have been already introduced.
-In the CRAFT MINI CASE, the majority of Global Craft's consumers fall into the ________ consumer segment.


Definitions:

Burnout

A condition of emotional, mental, and physical exhaustion in response to long-term job stressors.

Hindrance Stressors

Stressful events and thoughts that have a negative effect on motivation and performance

Motivated

A state of being driven or encouraged to act or engage in an activity based on internal or external factors.

Overwhelmed

A state of being overpowered by emotions, tasks, or information to the point where handling the situation becomes difficult.

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