Examlex
Cross-cultural analysis determines the extent to which the consumers of two or more nations are similar or different.
Demographic Characteristics
Attributes of populations that can be measured and analyzed, such as age, gender, income, education, and ethnicity.
Chinese Canadians
Individuals of Chinese descent who are citizens or permanent residents of Canada, representing a significant cultural and demographic group within the Canadian mosaic.
Low-Context
This term refers to cultures where communication is explicit, words carry most of the communication weight, and less is left to interpret from context or non-verbal cues.
Regional Segmentation
A strategy in marketing that divides a broad market into smaller subsets of consumers who have common needs and priorities.
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