CLOTHING MINI CASE Outer Limits Outfitters Is a Swiss Company

question 59

Multiple Choice

CLOTHING MINI CASE Outer Limits Outfitters is a Swiss company that makes clothes for skiing and snowboarding. The company produces standardized lines of clothing for sale at its retail outlets worldwide. In Switzerland, Outer Limits' advertising portrays the company as a distinctly Swiss brand. In other countries, however, it creates localized advertising, using local actors and local scenery. Outer Limits also makes substantial donations to regional natural preservation charities in its various markets because it knows that natural conservation is very important to its core consumers.
-In the CLOTHING MINI CASE, the success of Outer Limits clothing abroad is most clearly attributable to ________.

• A) quality signal
• B) social responsibility
• C) international prestige
• D) global myth
• E) cross-cultural analysis

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Definitions:

External Motive

Influences or reasons for behavior that originate outside an individual, often involving rewards or punishments from the external environment.

Implicit Prejudiced Attitudes

Implicit prejudiced attitudes refer to unconsciously held prejudiced views towards certain groups or individuals which can influence behavior and decision-making without explicit awareness.

Internal

Pertaining to or situated within the inside of something; often relates to internal processes or features.

External

Relating to, existing on, or connected with the outside or an outer part.