Global Brands Are Viewed Differently Than Local Brands, and Consumers

question 45

True/False

Global brands are viewed differently than local brands, and consumers worldwide associate global brands with three characteristics: quality signal, global myth, and social responsibility.

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Definitions:

Reading

The process of decoding symbols, such as letters and words, to derive meaning from text.

Bilingual Education

An educational approach where students are taught in two languages, aiming to achieve fluency in both.

Instruction

The act of teaching or providing knowledge to someone, typically in a formal setting.

Spanish

A Romance language originating in the Iberian Peninsula and now spoken in many countries around the world.