UK Consumers Are Highly Brand Loyal and Targeting Them Should

question 48

True/False

U.K. consumers are highly brand loyal and targeting them should focus on special deals and discounts in order to reinforce their loyalty.

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Definitions:

Fixed Expenses

A rephrased definition could focus on the costs that do not vary with the level of production or business activity, which may include long-term contractual obligations and basic operational costs.

Minimum Required Rate

Refers to the lowest acceptable rate of return on investment that a business or individual expects to achieve.

Turnover

In business, turnover is the total amount of revenue generated by a company from the sale of goods or services, or it can refer to the rate at which employees leave a business and are replaced by new employees.

Minimum Required Rate

The lowest expected rate of return on an investment that makes it acceptable to an investor, considering risk and opportunity cost.