Do All Consumers, Internationally, Respond Similarly to Brand Extensions from Global

question 30

Essay

Do all consumers, internationally, respond similarly to brand extensions from global brands?

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Definitions:

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of the self and the individual's potential for personal growth.

Unconditional Self-Regard

The acceptance and appreciation of oneself without judgment or evaluation.

Carl Rogers

An influential American psychologist who founded the client-centered approach to psychotherapy and emphasized the importance of empathy, unconditional positive regard, and genuineness in therapy.

Unconditional Positive Regard

A concept in client-centered therapy, emphasizing the therapist's acceptance and support of the client regardless of what the client says or does.