In Relation to Consumer Behavior, Less Acculturated Hispanic Consumers ________

question 22

Multiple Choice

In relation to consumer behavior, less acculturated Hispanic consumers ________.

• A) prefer new, undiscovered brands
• B) traditionally shop at bodegas
• C) are price- rather than fashion-conscious when it comes to clothing
• D) prefer frozen to fresh or prepared food items
• E) tend to be impulse buyers

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Definitions:

CEO

Chief Executive Officer, the highest-ranking executive in a company, responsible for making major corporate decisions, managing overall operations, and acting as the main point of communication between the board of directors and corporate operations.

Core Competencies

Fundamental strengths and abilities of a person or organization that provide it with a competitive advantage.

Tangible Resources

Physical and financial assets that are identifiable and can be measured directly, such as buildings, machinery, and cash.

Collective Work

Efforts or activities carried out jointly by a group of people, aiming towards achieving a common goal or objective.